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<channel>
	<title>Beneath The Mat &#187; WWE</title>
	<atom:link href="http://beneaththemat.com/tag/wwe/feed" rel="self" type="application/rss+xml" />
	<link>http://beneaththemat.com</link>
	<description>Exclusive Wrestling News &#38; Interviews!</description>
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		<title>WATCH: Exclusive Daniel Bryan Interview!</title>
		<link>http://beneaththemat.com/watch-exclusive-daniel-bryan-interview</link>
		<comments>http://beneaththemat.com/watch-exclusive-daniel-bryan-interview#comments</comments>
		<pubDate>Tue, 25 Sep 2012 13:10:46 +0000</pubDate>
		<dc:creator>Beneaththemat</dc:creator>
				<category><![CDATA[Interview]]></category>
		<category><![CDATA[AJ Lee]]></category>
		<category><![CDATA[bryan danielson]]></category>
		<category><![CDATA[cm punk]]></category>
		<category><![CDATA[daniel bryan]]></category>
		<category><![CDATA[featured]]></category>
		<category><![CDATA[WWE]]></category>

		<guid isPermaLink="false">http://beneaththemat.com/?p=1114</guid>
		<description><![CDATA[Daniel Bryan recently came by the studio to chat w/ us and we covered a lot of ground!  Here&#8217;s just a few things we chat about: What kind of guy is he? Why he is no longer a vegan? Has a woman ever screamed &#8220;YES!&#8221; while having sex with him? What is his dream gimmick? [...]]]></description>
			<content:encoded><![CDATA[<p>Daniel Bryan recently came by the studio to chat w/ us and we covered a lot of ground!<span id="more-1114"></span>  Here&#8217;s just a few things we chat about:</p>
<div>What kind of guy is he?</p>
<div>Why he is no longer a vegan?</p>
<div>Has a woman ever screamed &#8220;YES!&#8221; while having sex with him?</p>
<div>What is his dream gimmick?</div>
<div>What kind of animal would he carry to the ring if he could carry one?</div>
<div>The fact that he was extremely shy in front of people.</div>
<div>Why he changed his name to Daniel Bryan and who told him that name would be a good idea?</div>
<div>What is his least favorite letter in the alphabet?</div>
<div></div>
<div>ALSO: Watch as someone from Daniel Bryan&#8217;s past confronts him at the end of the interview!</div>
<div></div>
<div>PLUS much more!</div>
<div><strong><br />
</strong></div>
<div>
<div class="video-shortcode"><iframe title="YouTube video player" width="620" height="360" src="http://www.youtube.com/embed/01f9maAtFDk" frameborder="0" allowfullscreen></iframe></div>
</div>
<p>&nbsp;</p>
<p><strong>For those of you who don&#8217;t know about Ken The Box, we have talked w/ numerous people in WWE about him.  He is somewhat of a cult figure for certain people in the locker room.  Daniel Bryan is the one that started all the Ken the Box talk.  If you&#8217;ve never seen Ken The Box is, here you go:</strong></p>
<div class="video-shortcode"><iframe title="YouTube video player" width="620" height="360" src="http://www.youtube.com/embed/cqW3C-BpL1o" frameborder="0" allowfullscreen></iframe></div>
<p>&nbsp;</p>
</div>
</div>
</div>
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		<item>
		<title>WWE To Team w/ Scooby Doo!</title>
		<link>http://beneaththemat.com/wwe-to-team-w-scooby-doo</link>
		<comments>http://beneaththemat.com/wwe-to-team-w-scooby-doo#comments</comments>
		<pubDate>Thu, 16 Aug 2012 13:09:08 +0000</pubDate>
		<dc:creator>Beneaththemat</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[cartoon]]></category>
		<category><![CDATA[scooby doo]]></category>
		<category><![CDATA[WWE]]></category>

		<guid isPermaLink="false">http://beneaththemat.com/?p=1107</guid>
		<description><![CDATA[Warner Brothers and WWE are co-producing a cartoon version of Scooby Doo with a WWE tie-in. The story is Scooby Doo and his gang solve a mystery of a crime that takes place around WrestleMania. Characters who will do voice overs and play themselves in the movie are Vince McMahon, HHH, John Cena, Kane, Miz, [...]]]></description>
			<content:encoded><![CDATA[<p>Warner Brothers and WWE are co-producing a cartoon version of Scooby Doo with a WWE tie-in.<span id="more-1107"></span> The story is Scooby Doo and his gang solve a mystery of a crime that takes place around WrestleMania. Characters who will do voice overs and play themselves in the movie are Vince McMahon, HHH, John Cena, Kane, Miz, Brodus Clay, Santino Marella Sin Cara and A.J. The story is that Shaggy and Scooby win tickets to WrestleMania and they travel to attend the show, but a ghostly bear shows up with intentions on ruining the show.</p>
<p>&nbsp;</p>
<p>Here&#8217;s the last time that Scooby Doo used a wrestling tie-in:</p>
<div class="video-shortcode"><iframe title="YouTube video player" width="620" height="360" src="http://www.youtube.com/embed/hH2EIbppB7c" frameborder="0" allowfullscreen></iframe></div>
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		<title>New WWE TV Show On The Way!</title>
		<link>http://beneaththemat.com/new-wwe-tv-show-on-the-way</link>
		<comments>http://beneaththemat.com/new-wwe-tv-show-on-the-way#comments</comments>
		<pubDate>Mon, 25 Jun 2012 22:00:04 +0000</pubDate>
		<dc:creator>Beneaththemat</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[new]]></category>
		<category><![CDATA[tv]]></category>
		<category><![CDATA[WWE]]></category>

		<guid isPermaLink="false">http://beneaththemat.com/?p=934</guid>
		<description><![CDATA[WWE announced a new TV show for the Ion Network called WWE Main Event.  The weekly show will air on Wednesday nights at 8 p.m. The show will largely fill the broadcast gap taken when Superstars was canceled last year by WGN and NXT was canceled by Syfy. The show debuts on 10/3.  It&#8217;ll be [...]]]></description>
			<content:encoded><![CDATA[<p>WWE announced a new TV show for the Ion Network called<span id="more-934"></span> WWE Main Event.  The weekly show will air on Wednesday nights at 8 p.m.</p>
<p>The show will largely fill the broadcast gap taken when Superstars was canceled last year by WGN and NXT was canceled by Syfy.</p>
<p>The show debuts on 10/3.  It&#8217;ll be a &#8220;B&#8221; show similar to Superstars.  With NXT no longer being taped on Tuesdays, the most likely scenario is that either Superstars or Main Event will be taped before Raw on Monday, and the other show will be taped before Smackdown on Tuesday.</p>
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		<title>Former TNA Star Gets WWE Tryout!</title>
		<link>http://beneaththemat.com/former-tna-star-gets-wwe-tryout</link>
		<comments>http://beneaththemat.com/former-tna-star-gets-wwe-tryout#comments</comments>
		<pubDate>Wed, 20 Jun 2012 15:19:33 +0000</pubDate>
		<dc:creator>Beneaththemat</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[amazing red]]></category>
		<category><![CDATA[tna]]></category>
		<category><![CDATA[WWE]]></category>

		<guid isPermaLink="false">http://beneaththemat.com/?p=912</guid>
		<description><![CDATA[Former TNA star and indy standout Amazing Red had a tryout match before Sunday&#8217;s WWE No Way Out pay-per-view. A source believes Red will be hired for WWE&#8217;s all-Cruiserweight project that is in development. For those of you not farmilar with Red&#8217;s work, check it out:]]></description>
			<content:encoded><![CDATA[<p>Former TNA star and indy standout <span id="more-912"></span>Amazing Red had a tryout match before Sunday&#8217;s WWE No Way Out pay-per-view. A source believes Red will be hired for WWE&#8217;s all-Cruiserweight project that is in development. For those of you not farmilar with Red&#8217;s work, check it out:</p>
<div class="video-shortcode"><iframe title="YouTube video player" width="620" height="360" src="http://www.youtube.com/embed/E9qYkrdRaRc" frameborder="0" allowfullscreen></iframe></div>
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		<title>&#8220;Rap Is Like Wrestling&#8221; By: @KurtKurtKurtt</title>
		<link>http://beneaththemat.com/rap-is-like-wrestling-by-kurtkurtkurtt</link>
		<comments>http://beneaththemat.com/rap-is-like-wrestling-by-kurtkurtkurtt#comments</comments>
		<pubDate>Wed, 13 Jun 2012 13:30:50 +0000</pubDate>
		<dc:creator>Beneaththemat</dc:creator>
				<category><![CDATA[Videos]]></category>
		<category><![CDATA[spotlight]]></category>
		<category><![CDATA[WWE]]></category>

		<guid isPermaLink="false">http://beneaththemat.com/?p=887</guid>
		<description><![CDATA[@BTMWrestling member @KurtKurtKurtt wrote and performed this song. Ignore the old Twtter handles on the bottom of the video.  Enjoy!]]></description>
			<content:encoded><![CDATA[<p><a href="https://twitter.com/#!/BTMWrestling" target="_blank">@BTMWrestling</a> member <a href="https://twitter.com/#!/kurtkurtkurtt" target="_blank">@KurtKurtKurtt</a> wrote and performed this song.<span id="more-887"></span> Ignore the old Twtter handles on the bottom of the video.  Enjoy!</p>
<div class="video-shortcode"><iframe title="YouTube video player" width="620" height="360" src="http://www.youtube.com/embed/G5SAMP71aMc" frameborder="0" allowfullscreen></iframe></div>
]]></content:encoded>
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		</item>
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		<title>WWE Acquires Largest Known Video Collection!</title>
		<link>http://beneaththemat.com/wwe-acquires-largest-known-video-collection</link>
		<comments>http://beneaththemat.com/wwe-acquires-largest-known-video-collection#comments</comments>
		<pubDate>Sat, 09 Jun 2012 22:00:51 +0000</pubDate>
		<dc:creator>Beneaththemat</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[dvd]]></category>
		<category><![CDATA[featured]]></category>
		<category><![CDATA[WWE]]></category>

		<guid isPermaLink="false">http://beneaththemat.com/?p=864</guid>
		<description><![CDATA[WWE has acquired the Watts video library consisting of Mid-South Wrestling, Mid-South&#8217;s Power Pro Wrestling TV and the original Universal Wrestling Federation. Unlike most libraries, there were a number of complete house shows from the 1980s that were filmed and maintained along with the TV footage, allowing WWE access to lots of rare footage that [...]]]></description>
			<content:encoded><![CDATA[<p>WWE has acquired the<span id="more-864"></span> Watts video library consisting of Mid-South Wrestling, Mid-South&#8217;s Power Pro Wrestling TV and the original Universal Wrestling Federation. Unlike most libraries, there were a number of complete house shows from the 1980s that were filmed and maintained along with the TV footage, allowing WWE access to lots of rare footage that can repurpose for their properties.</p>
<p>The library, which was owned by Bill Watt&#8217;s ex-wife Ene as part of a divorce settlement, was the largest known video collection not owned by WWE. There had been numerous meetings and attempts to purchase the library by WWE but the two sides had been unable to come to terms until recently. With the Network planned to launch later this year, WWE wanted the additional material in their archives. WWE will officially take possession of the library this week.</p>
<p>One WWE source noted that there are already discussions internally to do a DVD documentary on the promotion as well as full fledged DVDs on Ted DiBiase, Junkyard Dog and Hacksaw Duggan, all of whom were major stars for the territory.</p>
]]></content:encoded>
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		<title>NEW WWE Heavyweight Title Photo Leaked Online!</title>
		<link>http://beneaththemat.com/new-wwe-heavyweight-title-photo-leaked-online</link>
		<comments>http://beneaththemat.com/new-wwe-heavyweight-title-photo-leaked-online#comments</comments>
		<pubDate>Wed, 06 Jun 2012 21:01:39 +0000</pubDate>
		<dc:creator>Beneaththemat</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[belt]]></category>
		<category><![CDATA[featured]]></category>
		<category><![CDATA[spinner]]></category>
		<category><![CDATA[title]]></category>
		<category><![CDATA[WWE]]></category>

		<guid isPermaLink="false">http://beneaththemat.com/?p=840</guid>
		<description><![CDATA[As we reported over the weekend, CM Punk said a new WWE title was being made and it maybe on the way soon. It has been confirmed by various sources within WWE that this photo, which has surfaced online, is legitimate. However, there will be &#8220;some changes&#8221; made before the final title is revealed.]]></description>
			<content:encoded><![CDATA[<p>As we reported over the weekend, CM Punk said a new WWE title was being made and it maybe on the way soon.</p>
<p>It has been confirmed by various sources within WWE that this photo, which has surfaced online, is legitimate. However, there will be &#8220;some changes&#8221; made before the final title is revealed.<br />
<a href="http://beneaththemat.com/wp-content/uploads/2012/06/wwebelt.jpg"><img class="aligncenter size-full wp-image-842" title="wwebelt" src="http://beneaththemat.com/wp-content/uploads/2012/06/wwebelt.jpg" alt="" width="573" height="480" /></a></p>
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		<title>CM Punk Says A New Title Is On The Way!</title>
		<link>http://beneaththemat.com/cm-punk-says-a-new-title-is-on-the-way</link>
		<comments>http://beneaththemat.com/cm-punk-says-a-new-title-is-on-the-way#comments</comments>
		<pubDate>Tue, 05 Jun 2012 13:09:11 +0000</pubDate>
		<dc:creator>Beneaththemat</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[cm punk]]></category>
		<category><![CDATA[title]]></category>
		<category><![CDATA[WWE]]></category>

		<guid isPermaLink="false">http://beneaththemat.com/?p=805</guid>
		<description><![CDATA[CM Punk appeared at the Philly Comic Con  this past Saturday and answered some questions.  He was asked if WWE  is going to retire the spinner belt.  As John Cena has also said in a past interview w/ us, the belt is not really as loved as one would think: “I email people that you [...]]]></description>
			<content:encoded><![CDATA[<p>CM Punk appeared at the Philly Comic Con  this past Saturday and answered some questions.  He was asked if WWE  is going to retire the spinner belt.<span id="more-805"></span>  As John Cena has also said in a past interview w/ us, the belt is not really as loved as one would think:</p>
<p><strong>“I email people that you people don’t know exist and I bother them constantly about this damn thing. There is a new title. I’ve seen it. I’ll probably get in trouble for saying it, but I don’t think it’s any better than the current one.”</strong></p>
<p><strong>“It’s better than [the spinner belt]. They literally just made it. It’s about 20 pounds heavier than this one. I keep preaching that I want to be the guy – if I’m not the guy who doesn’t produce a new title, then I’ll be a liar, and I don’t want to be a liar. It’s out there, and it’s coming soon.&#8221;</strong></p>
<p>Punk also discusses tons more.  You can see the spinner bely comments around 34:00 in :</p>
<div></div>
<div class="video-shortcode"><iframe title="YouTube video player" width="620" height="360" src="http://www.youtube.com/embed/Jw3qbS4l59o" frameborder="0" allowfullscreen></iframe></div>
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		<title>NEW Jericho Shirt!</title>
		<link>http://beneaththemat.com/new-jericho-shirt</link>
		<comments>http://beneaththemat.com/new-jericho-shirt#comments</comments>
		<pubDate>Wed, 16 May 2012 12:51:53 +0000</pubDate>
		<dc:creator>Beneaththemat</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[chris jericho]]></category>
		<category><![CDATA[shirt]]></category>
		<category><![CDATA[WWE]]></category>

		<guid isPermaLink="false">http://beneaththemat.com/?p=651</guid>
		<description><![CDATA[Chris Jericho posted this on Twitter: Due to popular demand, the first Chris Jericho WWE t-shirt in 4 years will be available next Mon! #jerichowannabee 4 years for this?!?!  That&#8217;s the best he could come up with?]]></description>
			<content:encoded><![CDATA[<p>Chris Jericho posted this on Twitter:</p>
<p><em>Due to popular demand, the first Chris Jericho WWE t-shirt in 4 years will be available next<span id="more-651"></span> Mon!<br />
#jerichowannabee</em></p>
<p>4 years for this?!?!  That&#8217;s the best he could come up with?</p>
<p><a href="http://beneaththemat.com/wp-content/uploads/2012/05/jericho.jpg"><img class="aligncenter size-full wp-image-654" title="jericho" src="http://beneaththemat.com/wp-content/uploads/2012/05/jericho.jpg" alt="" width="600" height="900" /></a></p>
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		<title>The Power of an Hour! By Jason the Ace</title>
		<link>http://beneaththemat.com/the-power-of-an-hour-by-jason-the-ace</link>
		<comments>http://beneaththemat.com/the-power-of-an-hour-by-jason-the-ace#comments</comments>
		<pubDate>Tue, 15 May 2012 13:43:10 +0000</pubDate>
		<dc:creator>Beneaththemat</dc:creator>
				<category><![CDATA[Column]]></category>
		<category><![CDATA[featured]]></category>
		<category><![CDATA[johnny ace]]></category>
		<category><![CDATA[raw]]></category>
		<category><![CDATA[WWE]]></category>

		<guid isPermaLink="false">http://beneaththemat.com/?p=641</guid>
		<description><![CDATA[The Power of an Hour By: Jason the Ace &#160; Of all the content issues the WWE is facing, available areas to showcase their product is not one of them. With four hours of prime time television a week, monthly pay-per views, website exclusive programming, eight different webisode series on Youtube and their own 24/7 [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><strong>The Power of an Hour</strong></p>
<p style="text-align: center;"><strong>By: Jason the Ace</strong></p>
<p>&nbsp;</p>
<p>Of all the content issues the WWE is facing, available areas to showcase their product is<span id="more-641"></span> not one of them. With four hours of prime time television a week, monthly pay-per views, website exclusive programming, eight different webisode series on Youtube and their own 24/7 channel launching in the Fall, the danger of over saturating the market is evident. After all, there is only so much of the consumer time and money to go around.</p>
<p>No question, Monday Night Raw is the crown jewel of the company in regards to weekly programming. The blessing is that it has reputation in the name so it feels important. Most likely, if you are a wrestling fan who could only watch one show, Raw has to be your choice. The curse is if something needs a push, it is crammed in somewhere on Raw. The result: a two hour program with an hour of quality content and an hour of “filler”. A solution could be to improve the quality of the writing. That takes time and is also easier said than done. There is one easier solution. Make Raw an hour. I believe that would solve a majority of their programming issues and here is why:</p>
<p>1. Focus on quality not quantity. Instead of writing twelve mediocre segments, why not focus on writing six quality segments? Spend more time on punching up the dialogue, creating fresh alternatives to the modern promo, and give your product credibility that is typically lost with “throw away” segments like celebrity plugs or cheesy backstage conversations.</p>
<p>2. Maintain momentum. The “tent poles” of the show are the segments that occur at the top of every hour. The momentum is much like a roller coasterwhere you start up high at 9 o’clock, hit your decline but then ride the momentum up again to the 10 o’clock segment. The only problem is that you lose momentum the second time you decline, making it harder to gain the momentum for the last segment. The energy would much better if the two best segments weren’t an hour and a half apart. The hour long episode would make it harder for viewers to change the channel because they would be afraid of missing something. One thing WCW did right with the hour long episode was fill it with energy. Every segment had a big star so the viewers knew every segment was important. Even though Alex Wright was wrestling on a pay-per view the next Sunday, wasn’t squeezed in a match on Nitro because they knew he wasn’t selling the show.</p>
<p>3. Avoid character fatigue. Am I the only one who gets sick of seeing Alberto Del Rio every week? There are a handful of guys I would appreciate more if I saw them less. They can appear at the event in the dark match, or even throw them on the internet shows every once and a while, but it becomes more routine and less exciting when every superstar makes some kind of an appearance every week. Keep guys like Cena, Punk and other main eventers on every week because they are the main characters.</p>
<p>4. Generate some revenue with the extra hour. Monday is not typically a great night for anything other than football. Since Dancing with the Stars is on until 10, USA can start Raw at 9 and throw in some original programming to ride Raw’s momentum. It would serve Raw to let another show lose viewers later in the evening to improve their gain/loss ratio. They have a few shows centered around young hip premises that can appeal to the Raw audience.</p>
<p><strong>Opening to the first ever episode of RAW:</strong></p>
<p style="text-align: center;">
<div class="video-shortcode"><iframe title="YouTube video player" width="620" height="360" src="http://www.youtube.com/embed/ml5nVV7LmIw" frameborder="0" allowfullscreen></iframe></div></p>
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